Development Manager – Marketing Technology & Lead Generation

Tampa, FL
Full Time
Senior Manager/Supervisor
Symple is a high-growth consumer lending company operating at significant scale across paid media, lifecycle, and direct mail. This is a fast-paced performance marketing environment, not a bank. We have a lifecycle operation spanning email, SMS, and voice that needs an owner who can open the platform, diagnose what is broken, and fix it before writing a single strategy deck. If your first instinct when deliverability drops is to pull sending logs and check authentication records rather than schedule a meeting, this role was written for you.
About the Role
We are seeking an experienced Development Manager – Marketing Technology & Lead Generation to lead and scale a high-performing engineering team responsible for our marketing technology stack, lead acquisition systems, and feedback loop integrations with major advertising platforms.
This role sits at the intersection of engineering excellence, performance marketing, and revenue growth. You will manage a team of 5 highly skilled engineers and own systems that directly impact customer acquisition, attribution accuracy, and marketing ROI.
You must bring deep experience in Marketing Technology (MarTech), Lead Generation systems, REST APIs, ReactJS, NodeJS, AWS infrastructure, and Ad Platform integrations, along with a strong background in building secure, highly available systems that move fast through automated CI/CD practices.
This is an on-site leadership role based in Tampa, Florida.
Key Responsibilities:

Engineering Leadership & Team Management
  • Lead, mentor, and develop a team of 5 senior-level engineers.
  • Establish clear technical direction aligned with business and marketing goals.
  • Drive engineering excellence, accountability, and continuous improvement.
  • Conduct performance reviews, career pathing, and skill development planning.
  • Foster a culture of ownership, velocity, quality, and operational discipline.
  • Recruit, retain, and uplevel top engineering talent.
  • Implement strong sprint planning, backlog management, and delivery forecasting.
  • Elevate the engineering organization through improved standards, documentation, and best practices.
  • Develop technical leaders within the team and build succession depth.
  • Establish KPIs for engineering performance, uptime, deployment frequency, and quality.
Marketing Technology & Lead Generation Ownership
  • Own the architecture and performance of marketing technology systems.
  • Design and maintain high-volume lead ingestion, enrichment, routing, and attribution systems.
  • Build and optimize real-time feedback loops between internal systems and advertising platforms (Google Ads, Meta, TikTok, etc.).
  • Implement and maintain Conversion APIs, offline conversions, enhanced signals, and audience syncing.
  • Ensure accurate tracking, attribution models, and marketing signal integrity.
  • Partner with Growth and Marketing teams to improve conversion rates and reduce cost per acquisition (CPA).
  • Maintain data consistency across CRM, CDP, analytics platforms, and ad ecosystems.
System Architecture & Reliability
  • Architect, maintain, and scale highly available, secure, and distributed systems in AWS.
  • Lead development of RESTful APIs powering lead systems and marketing applications.
  • Oversee ReactJS front-end applications and NodeJS backend services.
  • Design event-driven architectures for real-time lead routing and marketing signal optimization.
  • Own uptime, observability, monitoring, and incident response processes.
  • Ensure systems are resilient, fault-tolerant, and performance-optimized.
  • Enforce secure coding standards and best practices for handling sensitive data.
DevOps & CI/CD Excellence
  • Maintain and improve a robust automated CI/CD pipeline.
  • Drive continuous integration and deployment best practices.
  • Improve deployment velocity without sacrificing reliability or security.
  • Implement automated testing strategies (unit, integration, regression, load testing).
  • Lead infrastructure-as-code initiatives (Terraform, CloudFormation, etc.).
  • Champion automation-first engineering culture.
Security & Compliance
  • Ensure systems are secure, compliant, and production-grade.
  • Implement secure data handling standards for sensitive customer information.
  • Partner with compliance teams to meet regulatory standards.
  • Enforce role-based access control, logging, auditing, and governance frameworks.
  • Maintain best practices aligned with regulated industries.
Required Qualifications
  • 8–10+ years of software engineering experience.
  • 3–5+ years of engineering leadership experience managing high-performing teams.
  • Strong hands-on background in:
    • RESTful API development
    • NodeJS backend services
    • ReactJS front-end applications
    • AWS cloud infrastructure
  • Proven experience in Marketing Technology and Lead Generation systems.
  • Experience integrating with major Ad Platforms (Google, Meta, TikTok, etc.).
  • Deep understanding of attribution models, conversion tracking, and feedback loops.
  • Experience building highly available, scalable production systems.
  • Strong DevOps background with CI/CD pipeline ownership.
  • Experience designing distributed and event-driven architectures.
  • Ability to balance operational stability with rapid iteration.
  • Must be local to Tampa, FL.
Management Competencies
  • Strong organizational leadership and communication skills.
  • Ability to translate marketing and business strategy into technical execution.
  • Proven experience managing roadmap delivery under aggressive growth targets.
  • Experience building accountability frameworks and engineering KPIs.
  • Ability to mentor senior engineers and raise the technical bar.
  • Strong cross-functional collaboration with Marketing, Sales, Product, and Compliance.
  • Experience managing technical debt strategically while enabling innovation.
  • High emotional intelligence and ability to manage high-expectation stakeholders.
  • Experience leading production incident response and post-mortems.
  • Commitment to building scalable systems and scalable teams.
Technical Skillsets
  • AWS (EC2, Lambda, ECS/Fargate, S3, RDS, DynamoDB, CloudWatch, etc.)
  • NodeJS and modern JavaScript/TypeScript ecosystems
  • ReactJS and modern front-end architecture
  • REST API design and distributed service architecture
  • Infrastructure as Code (Terraform, CloudFormation, etc.)
  • CI/CD pipelines (GitHub Actions, Jenkins, or similar)
  • Event-driven systems (SQS, SNS, EventBridge, Kafka, etc.)
  • CRM/CDP integrations
  • Data warehousing and analytics platforms
  • Monitoring & observability tooling
  • Secure system design and data governance frameworks
Preferred Experience – Financial Services Industry
  • Experience working in financial services, lending, fintech, or regulated industries.
  • Familiarity with regulatory and compliance standards (e.g., GLBA, SOC2, PCI considerations).
  • Understanding of credit-based decisioning systems.
  • Experience handling consumer financial data and privacy regulations.
  • Familiarity with marketing compliance requirements in financial services.
  • Experience balancing rapid customer acquisition with strict regulatory oversight.
  • Understanding of cost-of-acquisition dynamics in financial products.
What Success Looks Like
  • Increased marketing attribution accuracy.
  • Improved ad platform signal quality and optimization performance.
  • Reduced cost per lead and cost per funded customer.
  • Improved system uptime and deployment velocity.
  • Elevated engineering standards across the organization.
  • A highly engaged, high-performing engineering team.
If you are a hands-on engineering leader who thrives at the intersection of marketing performance, scalable systems, and operational excellence — and you are ready to build and elevate a world-class MarTech organization — we want to hear from you.
 
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